CROWDSTRIKE Exhibition stand

Impressions

Briefing and draft

Conception and design

Designed and realized by Blickfang Messebau, this stand combines aesthetics and functionality at the highest level. The color scheme of the stand is kept in the company’s typical red, complemented by black and white, which ensures a modern and professional appearance and reflects the brand identity. At the center of the stand area is a cabin used as storage space and a meeting room. This central structure offers sufficient storage space for materials and utensils and serves as a retreat for confidential discussions with visitors. The walls of the booth are adorned with appealing graphics that highlight CrowdStrike’s key competencies such as cyber security, threat intelligence and incident response. An information counter is strategically placed centrally and easily accessible. This is where visitors can obtain initial information and start conversations. Coffee will also be served at the counter, creating a pleasant atmosphere and allowing visitors to take a short break. One area of the stand is specially designed for presentations and talks. Here there is a lectern surrounded by stools and a monitor on which presentations and videos can be shown.

This area promotes active exchange and provides a platform for detailed product presentations and discussions. Several armchairs with seating tables are distributed around the stand area. These seating areas invite visitors to linger and provide a comfortable environment for discussions and informal meetings. Special work/consultation stations equipped with the necessary technology are also provided for more intensive work and consultation meetings. The various areas are carpeted, creating a warm, inviting atmosphere. A round ceiling banner with the CrowdStrike company logo will be hung above all sides of the stand. This banner ensures that the stand is highly visible and attracts the attention of visitors from afar. In addition, the lighting of the stand is carefully planned. The banner and stand area are illuminated from a truss, which highlights the individual areas and ensures a pleasant level of brightness. The lighting contributes significantly to the overall effect of the stand and underlines CrowdStrike’s professionalism.

Stand space and conditions

Trade fair stand: Crowdstrike GmbH

Trade fair: It-sa

Trade fair location: Nuremberg

Hall: 7A

Booth: 324

Stand area: 115m²

Stand dimensions: 11.5m x 10m

Stand type: Island stand

About CROWDSTRIKE

CrowdStrike is an American company that specializes in cyber security. It was founded in 2011 by George Kurtz, Dmitri Alperovitch and Gregg Marston and is headquartered in Sunnyvale, California. The company has quickly made a name for itself by developing innovative solutions to combat cybercrime and defend against threats in the digital world. CrowdStrike’s flagship product is the Falcon platform, a cloud-based solution that combines endpoint protection, threat intelligence and response capabilities into a single, integrated platform. Falcon uses artificial intelligence and machine learning to identify threats before they can cause damage. This enables organizations to detect attacks early and respond effectively. A milestone in CrowdStrike’s history was the discovery and disclosure of the cyberattacks on the Democratic National Committee (DNC) during the 2016 US presidential election. The company was able to prove that the attacks were carried out by Russian hacker groups, which led to international political tensions. The company is also known for its CrowdStrike Services, which provide incident response and threat intelligence services. These services help organizations recover from cyberattacks and improve their security strategies.

The It-sa

It-sa, short for “IT-Security Expo and Congress”, is one of the leading trade fairs for IT security worldwide. It takes place annually in Nuremberg and has developed into a central meeting place for experts and companies in the IT security industry. The history of It-sa began in 2009, when it was held as an independent event for the first time. Previously, it was part of the “Systems” trade fair, which took place in Munich. Since its inception, It-sa has continuously developed and expanded. The trade fair covers a wide range of topics, including network security, data and information protection, cloud security and IT compliance. In addition to the exhibition, It-sa offers an extensive supporting program with lectures, discussions and workshops. A highlight of It-sa is the accompanying congress, which takes place parallel to the trade fair. This congress offers a deeper examination of specific topics and is aimed at a specialist audience interested in in-depth technical and strategic issues.

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